Glyn Trott
Managing Director
Important Information Regarding Upcoming Price Changes
Dear Valued agentOS Client,
I want to inform you of an upcoming price adjustment that will take effect on 1st June 2025. As always, we do not take this decision lightly and want to explain the need for any price adjustment.
Why do we need to adjust our prices?
Since our last price increase in May 2024, both our businesses have experienced increases in operating costs, including:
Inflation rate of 2.5%: While lower than previous years, this continues to drive up the cost of services that we rely on to provide you software and services.
Employer National Insurance increases: This has raised staffing costs for all UK businesses, including ours.
Introduction of AI service: While AI is playing a game changing role in all business, it does come at an increased cost.
Increased regulatory requirements: The OFSI regulations coming into effect on 14th May 2025 have placed additional compliance burdens on all property businesses, including ours as we provide financial software and services.
As a software and service provider, we charge fixed subscription fees rather than a percentage of rent or house values (rents have increase by 9.8% and house sales by 1.8%), which is why we must implement periodic price adjustments to maintain our service levels and continue developing new features.
How have we added value to offset the price increase?
We are committed to providing you with the best possible value for their money. Here’s how;
New OFSI Compliance Tools
We’ve built AML monitoring capabilities that will automatically alert you if any of your tenants, buyers, guarantors, landlords, or vendors appear on the sanctions register. This can become your OFSI policy, significantly reducing your regulatory risk.
We recommend you introduce a ‘compliance fee’ to cover the additional compliance work. Corporate agents like Countrywide and Leaders have already implemented fees between £9 to £12 per month per landlord. Our team can help you set this up with automatic charges through the platform.
AI Capabilities
AI is the biggest seismic shift in our lifetime, being part of the Volaris worldwide group we have been able to accelerate AI development and learn, we’ve extended our AI development:
AI Dashboard: This allows you to action the agentOS software, question your data, and upload maintenance invoices which are automatically added to the system.
AI Leads: Our system reads incoming leads, scores their quality, and makes recommendations. This saves hours in double data entry and helps you focus on the leads most likely to convert.
Lots more AI and AI Agents coming soon: Our next focus is AI agents, where AI becomes even more of a member of your team, handling routine tasks and freeing your staff for relationship-building.
Enhancing your Clients Experience
We’ve implemented auto invites to your clients for our MyProp App, giving them direct access to your agency.
MyProp App: One App, Every Property Touchpoint
For your landlords, tenants, buyers, sellers, and contractors — MyProp App puts your clients property world in one smart, secure app. Additionally, the TenantApp section provides a Fixflo alternative directly on your tenants’ smartphones.
These tools enhance your clients’ experience while reducing your administrative workload.
New pricing changes
The new pricing will be effective from 1st June 2025, but you’ll see the changes reflected starting with your 16th June billing cycle.
Our new pricing can be found at the bottom of this page.
agentPay will also undergo a price increase. Details and service updates will be communicated separately to agentPay clients.
If you’re interested in learning more about agentPay, our rental payment solution, please schedule a call with Tim.
Final thoughts
I urge you to work with our client success team to ensure you’re using all of agentOS features and services, particularly our new compliance tools and AI features that can directly impact your efficiency and profitability.
I do not take for granted that you have chosen us to provide a critical service for your business, and we remain even more committed to developing more features and AI that build success for you.
Thank you for your continued partnership.
Sincerely,
Glyn Trott
agentOS Subscription Plans
As agency develops, your technology can scale without needing to change your CRM
| Features | Virtual agent/Startup For new and virtual agencies | Professional For established agencies | Enterprise For multi-branch operations |
|---|---|---|---|
| Monthly Cost | £130 | £320 | £500 |
| Ideal For | Startup and Virtual Agents Estate agency opening lettings department Letting agency moving into sales | 1 to 3 Branch Agents | +4 branches and corporates |
| Users included in subscription plan You can add extra users £62.50 per user | 1 | 5 | 8 |
| AI Features | |||
| Built in AI Extra staff member, AI leads, AI emails and AI dashboard | ✓ | ✓ | ✓ |
| AI KPI Dashboard Ask your agentAI what you should be focusing on, questions on your data and your prospect opportunities. See what's important to you | ✓ | ✓ | ✓ |
| Agent (Client) Care | |||
| Help & Assistance Effective client care maximises your return on investment in the AgentOS platform by ensuring you're using all relevant features, optimising workflows, and identifying new revenue opportunities through the system. | AI & email | & call | call & simple fix |
| Personal account manager Touch base to share insights on your agency, use of system, etc | - | every 6 months | every 3 months |
| Training support Access Teachable online training program for new and seasoned team members, and just ask AI Dashboard | ✓ | ✓ | ✓ |
| Custom views AgentOS seems too busy, too many fields you do not use or call something else. Then Declutter, Rename and add New Fields with custom views. | - | - | ✓ |
| Marketing, Portals & Viewings | |||
| AI Leads Auto import for website/portals. No need for ValPay lead services. Manage leads with ease, AI lead scores find what's important and help you close more deals faster. | ✓ | ✓ | ✓ |
| Online Brochure Pitch to potential clients they get a dedicated website for their property. Highly interactive online brochure that increases conversion to sell and let a property | ✓ | ✓ | ✓ |
| Emails & Text Messaging Conveniently interact with your customers with integrated text and emails. No more cut and pasting messages. | ✓ | ✓ | ✓ |
| Qualified online bookings Higher website conversion | ✓ | ✓ | ✓ |
| Website and portal real time feeds Speed to listing is key, instantly advertising your property with real time feeds (includes 2) | ✓ | ✓ | ✓ |
| Customer Apps | |||
| Seller MyPropApp Enhance your vendors experience, allowing them to manage the offers and speed up progression of their sale. | ✓ | ✓ | ✓ |
| Buyer MyPropApp Buyers can arrange viewings, submit feedback, submit their offer and process their AML checks | ✓ | ✓ | ✓ |
| Landlord MyPropApp Support your landlord investments, where they manage their property portfolio, approve maintenance, and access their account. | ✓ | ✓ | ✓ |
| Tenant MyPropApp Applicant can favourite properties interest in, manage viewings and submit lettings offers. Then manage their tenancy move in journey all through the app. | ✓ | ✓ | ✓ |
| AML, Right to Rent and OFSI check App ID and AML check your tenants using latest verification software, minimising your exposure to fraudulent customers and OFSI fines. | ✓ | ✓ | ✓ |
| Business Development | |||
| agentAI Dashboard Leads With so much opportunity in an agency, don't waste time looking. Ask AI and it will present you lead opportunities and calls to action. | ✓ | ✓ | ✓ |
| Sales Offers & Progression | |||
| Offer management Key to securing a sale, is fittings and presenting the right and qualified offer. | ✓ | ✓ | ✓ |
| AML checks App HMRC fine on gaps in your AML checks, reduce the risk with built in AML app | ✓ | ✓ | ✓ |
| Customised Sales Progression With nearly half of all sales falling through, it is critical to have right sale progression process in place. | ✓ | ✓ | ✓ |
| Tenancy signing | |||
| Online tenancy application The interactive applications eases the onboarding of tenants, a great alternative to Goodlord. | ✓ | ✓ | ✓ |
| Integrated R2R & OFSI checks app With the built in reference app, protect you and your landlords with integrated checks. | ✓ | ✓ | ✓ |
| Card & Banking App payment Enable taking holding fees, deposits and rents with ease and low fees. | ✓ | ✓ | ✓ |
| Standing Order App Not a great landlord experience when the first rent payment is late due to standing order not being set up. With STO app makes it simple. | ✓ | ✓ | ✓ |
| Electronic tenancy signing Speed up tenancy signing between tenants, guarantors and your landlords with built in electronic signing. *fees apply | ✓ | ✓ | ✓ |
| Direct Debits Increase your probability of getting managed properties by showcasing you collect rents by Direct Debit. Give landlords more reason to move over from tenant find. | - | Coming Soon | - |
| Property management | |||
| Agency compliance Reduce your compliance burden and risks with AI driven compliance monitoring. | ✓ | ✓ | ✓ |
| Inspections Give your clients a better move in and utility move experience with the full inspections, utilities and inventory features of agentOS | ✓ | ✓ | ✓ |
| HMO & Block management AgentOS was born out of a student agency managing 1000s of rooms and HMOs, so the software has those critical features for managing them. | ✓ | ✓ | ✓ |
| Notices management With the Renters Right Bill, never before has issuing the right notice at the right time been so critical. | ✓ | ✓ | ✓ |
| Right to Rent reminders Conducting R2R check is only one part, managing when tenants' visas expire is another. | ✓ | ✓ | ✓ |
| Maintenance & Contractors | |||
| Contractor App Speed up your maintenance repairs by giving your contractors their own app. Allowing them to get works orders, give update and submit their invoices. | ✓ | ✓ | ✓ |
| AI driven submitted invoices Stop handling paper and email attachment invoices, let AI read and process the invoice, with your property manager giving the final ok. | ✓ | ✓ | ✓ |
| Contractor commissions Start generating additional income with automatic commission being charged on maintenance invoice. | ✓ | ✓ | ✓ |
| Accounting & Banking | |||
| Full client account reconciliation With one click, get instant client account reconciliation across your client bank account or multiple account. Speeding up sign offs from days to seconds. | ✓ | ✓ | ✓ |
| Open Banking Connection Connect your bank account to agentOS, automatically importing your banking transactions and speeding up paying your landlords. Fees apply per account due to compliance charges by our provider. | £22.50 /pcm | £22.50 /pcm | £22.50 /pcm |
| Built in Bulk/BACS payments with Calmony Spending hours some evenings after work paying landlords by online banking, move to bulk and BACS payments with Calmony. *Calmony account required and fees apply. | ✓ | ✓ | ✓ |
| Virtual card machine | ✓ | ✓ | ✓ |
| Head tenant, room & HMO rent management | ✓ | ✓ | ✓ |
| Xero upload report Import file for Xero accounting of your P&L sales fees | ✓ | ✓ | ✓ |
| CMP Client Account Sign Off With our in-house AccA chartered accountant, we can quickly audit and provide sign off for you annual CMP members. Fees apply. | From £250 | ||
| Workflow Automations | |||
| Automations | from £5/m | - | - |
| Deposit registrations Reduce your risk of not registering a deposit in time with automatic registration. *Fees apply per scheme | £20/m | - | - |
| Automatic rent chase Ensures timely rent collection by automatically notifying tenants of overdue payments, reducing arrears and saving staff time on manual chasing. | £20/m | - | - |
| Custom workflow and automations Needing a workflow or automation not listed, let us know and our professional services teams can look at coding and building it for you. *Fees apply | from £100 | - | - |
| Proptech Stack Integrations & API | |||
| Credas AML & Right to Rent Checks Seamlessly complete AML and Right to Rent checks through Credas, ensuring legal compliance, reducing admin time, and delivering a smooth, secure onboarding experience for tenants and landlords. | ✓ | ✓ | ✓ |
| HM Land Registry Check ownership, download titles and official copies. Use for business generation, prospecting | ✓ | ✓ | ✓ |
| Inventory Apps | ✓ | ✓ | ✓ |
| Mailchimp Connect to Mailchimp to make mass mailing smoother and | - | ✓ | ✓ |
| Calendar Sync | - | ✓ | ✓ |
agentOS Additional Services
Enhance your agency operations with our additional services and revenue opportunities
| Services | Small Agency If managing 50 properties | Medium Agency 200+ properties | Large Agency 500+ properties |
|---|---|---|---|
| Agency website | |||
| Provide website | from £99/m | ||
| Website payments app | ✓ | ✓ | ✓ |
| Landlord and Seller alerts Lead comes in instantly get text with details so call on the go. | - | - | - |
| Mobile Access | |||
| Neg App Super-charge team, On-the-go access, take offers, diary, etc. | ✓ | ✓ | ✓ |
| Revenue Opportunities | |||
| Tax report Most agencies charge for year-end tax reports, and with built-in tax reporting for your landlord and auto charges, generate additional revenue each year instead of emailing copies of statements. E.g. £12.50 per report | earn over £625 pa | earn over £2,500 pa | earn over £6,250 pa |
| Contractor commissions Start generating additional income with automatic commission being charged on maintenance invoices. With landlords spending average £500 a year on certs and repairs. Charge 10% fee. | earn over £2,500 pa | earn over £10,000 pa | earn over £25,000 pa |
| Bills Include Utility schedule Start to manage the bills included service and charge a separate utility charge that does not go to the landlord, or appear on their statements. Mark up by £25 per property per month. | earn over £300 per property/year | - | - |
| Rent Guarantee Feature that automatically manages guaranteed rent payments and charges additional percentage fee. E.g. 2% extra charge | earn over £240 per property/year | - | - |
| Compliance fee Pass on the new OFSI regulation checks to your tenants and landlords, you could turn this to a revenue generating opportunity. Charges starting from £9 per month per landlord. | earn over £5,400 pa | earn over £21,600 pa | earn over £43,200 pa |
| Essentials Business Extras | |||
| Additional Users | £62.50 per additional user/m including AI allowance | ||
| Additional AI Hitting your daily limits with AI and losing the time saving benefits, increase to next tier | £22.50 AI allowance increase for specific user/m | ||
| Additional Real Time/API feeds | £22.50 per extra feed/m | ||
| API connections Reduce multiple logins or double data entry, by connecting your data or to other Proptech with a real time instant API connection. | £22.50 per API key/m | ||
| Custom coded reports Require custom-built bonus and target reports, or business insight reports. | From £100 | ||
| Custom code extra fields and tabs Need some specific software development of agentOS to your agency. Then let our IT code and release this for you. We can also rename existing fields or hide those fields you do not use. | From £25 | ||
| Email management & integration Need an outsource IT team to manage your emails and website domain, and be on-call. | £1.50 per email account/m | ||
| Website hosting Current website hosting provider increasing cost or impacting your agency with slow speeds. Host your website on our enterprise platform. | From £25.00 /m | ||
| Dedicated CRM SMS number Improve your customer experience with two way text messaging by having a dedicated SMS number in agentOS. | £5.00/m per number | ||
| Custom software development Looking for some custom software development for your agency, an app, or specific feature in agentOS. Then contact us to explore what software developments we can build for you. | From £150 p/hr | ||
| OFSI monitoring Bulletproof your agency with automatic sanction checking of your landlords, tenants with our 24 hour OFSI checking service. We will alert you if a client appears on the register. | £0.20 per person/m for 24 hour checking | ||